So Much New and Not Much Has Changed
We talk to folks
all the time about taking advantage of new technology and developing electronic
media to better their business or association. They often suffer most
over decisions relating to the technology choices and which will get them the
best return. The suffering comes from sincere caring about what they
perceive as most important. It struck me again tonight that with so much new
mobile technology, new digital media and the addition of Social Networks,
almost nothing has changed. Our greatest challenges are not from deciding what technology to use, but focusing and honing our
messages, communicating with the audience and then measuring and adjusting to their
responses. All of this is a ton of work no matter what technology you
embrace. When we get to dig in with our clients, this is where we go and
flourish.