Building a new program or a new member benefit isn’t enough. You have to get the word out with an irresistible value proposition that drives action. Marketing doesn’t stop once you have the member. Consistent, credible, continued marketing that respect’s the member’s expertise and speaks to their needs keeps them engaged with the organization and opens up new possibilities for participation. This attitude works. Our focus on continuous, consistent marketing has grown our clients’ registered user base exponentially over time, creating a deep and wide pool of potential new association members.

Your organization’s members are experts in your industry. That must shine through in your marketing. Potential members are drawn to join by what they will learn and gain from associating with these experts and the programs they power. We have 30 years of experience harnessing that expertise and turning into unique content and the marketing to promote it while keeping credibility as the highest priority.

Everyone has an opinion on what they think works. We push for data so we know what works. We’ve developed expertise in tracking and measurement tools like interpreting Google Analytics that go far beyond how many hits your home page gets. We extract and analyze the data to track specific ads, user behaviors, and engagement to understand what users are responding to then use that to inform the marketing pivot.

Growing successful marketing communications requires discipline and an infrastructure that leverages your contacts but protects that list and its distribution by following the CAN-SPAM Act. Build confidence with users and members that your emails are important and highly relevant to their needs. We’ve done this with excellent results for decades while staying alert to changes and updates with constant monitoring and delivering click through rates that third party experts have told us are exceptional. There are some days when we sent 150,000 emails to prospective members. By combining lead qualification with relevant content, we’ve achieved industry leading click through rates  that we can track to thousands of users responding to the call to action within days or sometimes minutes.

We are interested in what your organization does, the challenges you face, the history you have, the potential you can tap. For industries like emergency response or pharma, we have decades of experience understanding the audience and the organization who serves them to draw on to inform the marketing mix.

SEO, SEM, Google Ads, Meta, Tik-Tok, LinkedIn, digital industry websites, geotargeted ads…the explosion of marketing options can be confusing and overwhelming. You don’t have to learn it on your own. We distill it down to what you need to know and explain our recommendations so you can focus on making strategic decisions rather than learning CPM costs or ad specs. We’re on top of it for you.

We are a knowledgeable partner not just in the subject area or the tech or the education and training, but we can be trusted to take the marketing load off your organization so you can focus on member service, strategy, and new offerings. We manage the full marketing process from creative to production to media buys to measurement and reporting. Your input at key decision points plus our creativity and hard data to drive those decisions making for success. Stop trying to write every Facebook or LinkedIn post or figure out how to make a successful Google Ad. Put yourself in the approval chair and we do the leg work.

We are thinkers. Creators. Full partners invested in your success. We don’t just surface a problem; we actively propose solutions.

Case in point: Our online learning network. We identified the International Association of Arson Investigators’ need to deliver training online long before anyone else in emergency services was doing that. Their worldwide audience didn’t have budget or time to travel as often as their training needs required. Yet there was no learning management system out there that had an elegant, easy-to-use UI designed for learners with powerful tracking and reporting necessary for professional credentials and credibility in expert testimony qualification. So, we built one. Fast forward 20 years, 200,000 registered users, and 5 million credit hours later, and IAAI’s CFITrainer.net is the undisputed leader in online training in fire investigation. That same Stonehouse Media online learning network platform powers three other organizations’ training and is available to our clients to implement and customize to create a corporate asset and member benefit. Learn more.

We’re invested in your success and in serving your audience, so we watch your back. Sometimes that’s making sure your Internet properties have the necessary infrastructure to be seamlessly responsive to each click without network slowdowns, sluggish page loads, or security roadblocks. Sometimes that’s advising you on payment platforms for your fundraising. Sometimes we’re monitoring an A/B test to find out which message is resonating so we can pivot your marketing immediately. And sometimes we’re connecting you to another client to multiply both organizations’ impact. The reason why we’ve been working with the emergency services for over 20 years is because we take care of them.

You’ve heard it from everyone — “AI is changing everything.” Yes and no. Yes, it’s changing workflow and making some things easier, but we believe it’s a tool, not a replacement for human creativity, inquiry, or ingenuity. We are embracing AI in ways that work for our clients, including honing marketing messages and implementations. We are investing heavily in understanding the depth, the limitations, the opportunities AI brings. We investigate, play, test, and push quality control to find the contours of where AI works, where it doesn’t, and how to make sure accuracy and credibility are maintained.  We are not an in-and-out consulting team who dictates how your organization should use AI and lock down its employees. We are designers and users thinking about how AI can help you build corporate assets, like the “walled garden” AI-assisted association-proprietary resources search we are building for associations to benefit members and peers, not algorithms.