Selling the benefits of chlorine-free chemicals in 3-D
Shortly before Arch Chemicals, Inc. bought the company, Avecia Pool and Spa Products asked Stonehouse Media Incorporated® to help it solve a major training problem.

The task: to educate thousands of retail-industry employees across the country on the benefits and proper use of Avecia's low-maintenance and often chlorine-free chemicals for pools and spas.

Avecia needed a clear and consistent training program for its U.S. dealers, and that's what Stonehouse Media Incorporated® provided … plus more.

Latest version for Arch Chemicals adds new capabilities
Using video acquired in high-definition, 3-D animation, graphics, audio and interactivity, "Tutor: Pathways to Clarity" highlights the proper use of the various chemicals and helps salespeople present the correct features and benefits to prospective customers.
A tutorial combining Interactive Flash, 3D animation and instructional audio helps Avecia retail staff members understand and explain the benefits of its pool and spa chemicals.

Stonehouse Media Incorporated® organized the subject matter by product lines, made the content easy to navigate, shot the original footage in high-definition, and produced the program on an interactive CD-ROM in HTML.

Employees can be certified right from their computer through a customized Learning Management System. Equally important, managers can quickly see who has completed the training via a powerful, online, backend interface.

Key Strategies
The program:
  • Uses 3-D animation, graphics, audio and interactivity to make it easy and fun to learn
  • Is available on CD-ROM/HTML and mastered in high-definition for future application
  • Lets employees get certified online and even print out their certificates
  • Provides managers with up-to-the-minute training records
Tip:
Before you start a project, talk to us about your objective, and where your audience will be viewing the product. Learning on a computer screen is dramatically different from reading or listening in a different setting. We know how to make education impactful on the screen, and will be glad to show you successful case studies.