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Village Farms, the largest grower and marketer of hydroponic tomatoes, cucumbers and bell peppers in North America expanded its facilities and locations in 2006. In order to announce its expansion to the public, Stonehouse Media Incorporated® was brought on board to support Village Farms marketing and education initiatives using the Internet and high-definition video. During the creation process, Stonehouse Media focused on Village Farms’ main objective, which was to educate consumers and retailers on the quality and sustainability used when growing Village
Farms products.
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Portraying the splendor of Village Farms products was a key message that Stonehouse emphasized within the opening animation on the Web site, along with eye-catching colors amidst the site helped to convey how exceptional Village Farms' growing practices
are. Recipes and teacher resources attribute to others connecting to Village Farms
saying, "From Our House to Your Home." While detailed descriptions and maps of greenhouse
locations and distribution centers reveal that Village Farms distributes their products
365 days a year domestically and internationally.
Stonehouse Media captured breathtaking landscapes from Texas to British Columbia,
plush vegetables on the vine and in the greenhouse, and the integral steps incorporated
into growing Village Farms vegetables. The instructional video informs and teaches
retail employees on the healthy benefits and nutrients placed in Village Farms products.
"Village Farm's products provided a beautiful palette of color and life. It is rare
that such raw beauty is just waiting to be captured in the products and services
we highlight," said Rod Ammon, Stonehouse Media Incorporated® President and Producer.
"The hardest part of our work was selecting the best images as we told the Village
Farms story through carefully directed e-media," added Ammon.
Please visit the Village Farms Web site at: www.villagefarms.com |
| Marketing AGS High tech … and high touch |
Associates Graphic Services (AGS), state-of-the-art printers in Wilmington, DE wanted to sell more of its high-tech solutions … to more vertical markets.
Stonehouse Media Incorporated® helped AGS accomplish both objectives … by completely renovating its Web site.
Using embedded Flash animation to present five strong case studies right on the Home Page, Stonehouse Media Incorporated developed an attention-getting Web site that quickly establishes the company's extensive printing qualifications. The site also clearly details the management team's extensive experience.
Up close and personal
In addition, pop-up photos and quotes from employees add a personal touch to this high-tech company, as do biographies of key managers.
Other additions to the hard-working site include: equipment lists, a fast summary of the benefits of digital printing and an A-Z list of print pieces (to remind customers of other print jobs). FAQs, news stories, press releases and a site map round out this easy-to-navigate site. |
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Top Takeaways
Photos of key people and accompanying quotes convey the human side of the company.
Rotating case studies on the Home Page offer convincing evidence of AGS's capabilities.
AGS effectively educates site visitors about its one-two punch: digital and conventional printing.
Please visit the Associates Graphic Services Web site at: www.agsprint.com |
| Web site Winner- Boys & Girls Club of Trenton & Mercer County |
Web site is making a difference!
The Web site of the Boys & Girls Club of Trenton & Mercer County has three main functions: to encourage people to donate, volunteer and join. That's obvious from the three, colorful interlocking circles that appear prominently at the top of every page.
Stonehouse Media Incorporated® designed the new Web site to engage visitors with candid photos of many of the hundreds of children and young adults the organization serves, and illustrates their success stories with quotes and biographies.
It also helps recruit donors for much-needed funds, attracts volunteers and members, and keeps everyone informed about the club's activities. |
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Award-winning design
For its work on the site, Stonehouse Media Incorporated® received a 2006 Silver International Davey Award for Web site design.
Davey Awards, named for the young David who slew Goliath, honor small firms for big ideas.
Top Takeaways
Photos change every time a visitor clicks on a new link, keeping the site fresh and interesting.
A detailed site map makes navigation easy … while maximizing exposure to search engines.
Warm graphics and candid photos help communicate the caring attitude of this organization … and encourage donations.
Please visit the Boys & Girls of Trenton & Mercer County Web site at: www.bgctrenton.org |
Mutlimedia promotion pays off
When Evidence Secure Inc. (ESI), a start-up company that collects and stores legal evidence, was ready to open for business, its product, price and place were ready. Missing from the 4 P's of marketing was promotion … and a substantial budget to accomplish the task.
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Enter Stonehouse Media Incorporated®. In short order (and very economically), the company developed a tagline and brand for ESI, created a powerful B2B direct mail kit and designed a multimedia Web site.
The evidence is in
The result? ESI quickly began taking reservations from its prime target audience – law firms and insurance companies in the New York City area – and booking informational meetings with key prospects.
In both direct mail and on the Web, Stonehouse Media provided instant credibility for ESI by emphasizing its special facilities and the investigative experience of key personnel. FAQs supplied additional information.
Other strategic moves: Using the same photos in both the brochure and on the Web site to save money and enhance ESI's brand.
Top Takeaways
The tagline Stonehouse Media developed for ESI quickly communicated its Unique Selling Proposition.
Flash was used on the Home page to capture a multimedia sequence of current and fresh content rotating frequently.
Sales captions on clickable photos quickly convey key ESI advantages.
Please visit the Evidence Secure Inc. Web site at: www.evidencesecure.com |
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