Case Study: Shasta
Kodak doesn't just make film. It makes technology solutions, like the Shasta network that allows medical imaging computers to share information and talk to each other. How could Kodak effectively communicate the complexity of this system to potential customers? Working with Interlink HC, Stonehouse Media Incorporated® responded by creating an interactive sales piece for the Shasta system that could be either presented by a sales person, or self-navigated directly by the potential customer. The application was implemented in many different sales environments, including trade show booths and individual sales presentations.