Case Study: Shasta
Kodak doesn't just make film. It makes technology solutions, like the Shasta network
that allows medical imaging computers share information and talk to each other.
How could Kodak effectively communicate the complexity of this system to potential
customers? Working with Interlink HC, Stonehouse Media responded by creating an
interactive sales piece for the Shasta system that could be either presented by
a sales person, or self-navigated directly by the potential customer. The application
was implemented in many different sales environments, including trade show booths
and individual sales presentations.